Addison Business Association

ABA Speakers

Allison Cerra

Wednesday, October 05, 2011 - 11:45 AM

Allison Cerra
Vice President of Marketing, Communications, and Public Affairs for the Americas Region
Bent Tree Country Club

Technology is moving at a staggering pace. As consumers and employees become increasingly connected, the implications to companies mount. Join the Town of Addison, Addison Business Association and World Affairs Council for a luncheon with Alcatel-Lucent's Allison Cerra, who will discuss five key shifts influenced by technology and impacting how we engage as consumers, employers and employees. Cerra will discuss a broad range of social and economic issues impacting businesses in the network-community age, including:

  • The emerging challenges facing generations and those serving them
  • How cloud-based environments do far more than offer a new flavor of technology
  • How a virtual environment fundamentally changes the means of socialization

In her current position with Alcatel-Lucent, Cerra oversees marketing strategy and communications and engages with North and South American service providers on go-to-market approaches to drive revenue. She has more than 15 years of telecommunications experience in marketing, sales and product management and is the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World. In addition to The Shift, Allison has published several whitepapers and articles about emerging end-user broadband trends and market potential for next-generation services.

Allison Cerra
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